![]() ![]() The output from the Ansoff Product /Market matrix is a series of suggested alternative product and market strategies. It allows the company to identify four different growth strategies. Ansoff Matrix focuses on the organization s present and potential products and markets. The Ansoff Matrix is a tool that helps businesses decide their product and marketing strategy. It uses MS-Word 2003 or a later version of Word. The Ansoff Matrix template can be used in any Word document and edited within Word. It uses MS-Excel 2003 or a later version of Excel. The Ansoff Matrix Excel template can be used to graphically represent the results of the analysis and uses only standard Excel features. Copyright The Business Tools Store 2010ΔΆ P a g e 1 ANSOFF MATRIX TEMPLATE MS-Excel and MS-Word Templates User Guide 1 INTRODUCTION The Ansoff Matrix is used as an analysis tool to look at growth strategies by analysing markets and products. ![]() The Ansoff Matrix Word template can be used in any Word document and edited within Word. ![]() 1 ANSOFF MATRIX TEMPLATE MS-Excel and MS-Word Templates User Guide The Ansoff Matrix is used as an analysis tool to look at growth strategies by analysing markets and products. ![]()
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